Resume
Experience
Square 2 Marketing (an SEG Company)
June 2023 - Present
CLIENT SUCCESS STRATEGIST
Oct 2024 - Present
CLIENT SUCCESS MANAGER
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Drove success for B2B clients in healthcare, manufacturing, software, and other industries for mid-market companies ($50M–$500M in annual revenue).
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Partnered with B2B clients managing budgets ranging from $5,000 to $85,000/month, tailoring data-driven strategies to meet unique industry challenges and business goals.
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Delivered over $5M of marketing-influenced revenue in one quarter for a key client who, one year prior, had no marketing function.
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Worked directly with clients' leadership teams, including owners and C-suite executives, to align marketing activity with larger business initiatives
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Oversaw full client lifecycle from onboarding to long-term growth
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Grew client accounts from initial $150K engagement to over $1M+ through strategic consultative relationship management.
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Led cross-functional collaboration with internal teams (creative, demand generation, RevOps, and development) to deliver tailored marketing programs that supported complex buying cycles and long-term growth.
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Strengthened client relationships by proactively identifying expansion opportunities, optimizing service delivery, and ensuring satisfaction.
Jun 2023 - Oct 2024
Remote
Lillian Link
February 2021 - Present
MARKETING CONSULTANT
Remote
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Provided LinkedIn strategy consulting for professionals and small businesses, specializing in profile optimization, content planning, and social selling.
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Managed LinkedIn presence for high level executives, primarily C-Suite, to support business growth and/or transition positions
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Coached clients 1:1 to enhance their personal brands, increase visibility, and attract qualified leads through LinkedIn.
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Delivered trainings on LinkedIn best practices and digital presence.
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Created resources to help clients strengthen their visibility and confidence on the platform.
Cadalys
May 2021 - Dec 2021
MARKETING OPERATIONS, FRACTIONAL
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Created foundational marketing documentation and strategy, including ICP, buyer persona, key message strategy, and marketing campaigns
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Manage event logistics, social media, and email communications
Remote
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Key Surgical
Jun 2019 - Jan 2021
MARKETING
Eden Prairie, MN
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Led and optimized digital marketing initiatives across social media, website content, and email campaigns to drive brand awareness and customer engagement.
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Strategically planned and executed integrated marketing campaigns, including print advertising, sales collateral, and event marketing.
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Spearheaded the implementation of HubSpot for marketing automation and sales communication, onboarding 20+ sales reps, streamlining lead management, and improving campaign efficiency.
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Partnered closely with the sales team to align marketing efforts with revenue goals and support lead conversion.
Amplifon (Elite Hearing Network)
Jan 2018 - Jun 2019
SR. MARKETING SPECIALIST
Nov 2018 - Jun 2019
MARKETING SPECIALIST
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Developed cross-channel content strategic plan for B2B & B2C campaigns
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Managed events, publications, member, and acquisition communications
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Led marketing budget planning, including developing a 3-year plan
Jan 2018 - Nov 2018
Minneapolis, MN
Memphis Wood Fire Grills
Jan 2017 - Jan 2018
MARKETING SPECIALIST
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Created and structured technical content for software products
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Ensured accuracy and consistency across all technical documentation
Minneapolis, MN
Additional Experience
Oct 2019 - Mar 2020
Takoda Institute | Social Media Instructor
Jan 2016 - May 2016
Immigrant Dev Center (ICD) | Marketing Intern
Aug 2014 - Jan 2016
The Brew Cafe | General Manager
Jun 2015 - Sept 2015
Small Business Dev Center (SBDC) | Intern
Education
Bachelors of Arts
CONCORDIA COLLAGE
Major: Global Studies, Minor: Business
Moorhead, MN
2016
Volunteer Experience
2023
Corner Houses | YP Board Member
2018 - 2020
Takoda Institute | Program Advisory Committee Member
Jun 2017 - Jun 2021
Big Brothers, Big Sisters | Mentor
Jan - Apr 2013
Scoil Bhride | NUGI Volunteer Teacher
Skills
Marketing Platforms
HubSpot, Sendible, Hootsuite, MailChimp, Pardot
CMS
HubSpot, Sendible, Hootsuite, MailChimp, Pardot
CRM
HubSpot, Salesforce, Dynamics, and Zoho
Social Media Management
LinkedIn, Meta/Facebook & Instagram, TikTok, Twitter/X, Hootsuite, HubSpot, and Sprout Social
Design and Creative Tools
Adobe CC (Photoshop, Illustrator, InDesign, Premiere Pro), Canva
SEO Tools
SEM Rush, Moz SEO, Google Search Console, Google Analytics, Google Keyword Planner, Google Trends
Ad Platforms
Google Adwords, Meta, LinkedIn, YouTube
Reporting Tools
Google Analytics, Databox, HubSpot, GTMetrics, and Power BI
Project Management
Accelo, Workzone, Asana, Jira, Smartsheets, Excel/Google Sheets (Grantt Charts, etc.)
Business Suites
Microsoft Office Suite & Google Workspace